.au notches up 30 years as Australia’s own piece of the Internet

Back when John Farnham was topping the charts with “You’re the Voice”, Crocodile Dundee was a hit at the box office and Bob Hawke was Prime Minister, Australia made its first connection to the rest of the world via the Internet.

It’s been 30-years since the .au domain namespace was first deployed to give Aussies their own online flavour, and we haven’t looked back since – more than 3 million .au domain names have now been registered.

AusRegistry CEO Adrian Kinderis said .au was an iconic piece of Australia’s online landscape.
“Our annual surveys consistently identify the .au domain namespace as the most trusted in Australia,” Mr Kinderis said.

“From small businesses and bloggers to multi-million dollar companies such as Vegemite, Bonds, Akubra and Holden, if you want to succeed online in Australia a domain name ending in .au will tick the right boxes; trust, security and popularity.

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Mr Kinderis said while it’s important to acknowledge the hard work across the industry that got us to this position, we must also address the critical question of competition in an increasingly crowded market where disruption is the new business paradigm. What of the next 30-years?

“You don’t chalk up 30-years of success without being nimble and responsive to your changing environment,” he said.

“Innovative changes such as the introduction of one-to-five year terms and direct .au registrations give Australians a greater opportunity to get online by registering domain names like www.yourname.au or www.businessname.au.

“This is not the finishing line, and it is vital that we protect this national asset and recognise the investment made in the .au domain namespace over the 30-year course, while positioning for success for the next 30 years and beyond.

“The .au domain namespace is indeed worth celebrating, so congratulations to each and every online Australian who chooses to represent themselves and their businesses online with a .au domain name.”

 

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